Making the transition from the military to a civilian career can be a challenge. A job is just the beginning. To help, Bristol-Myers Squibb supports their own Veterans Community Network (VCN), where the camaraderie of fellow service members can be comforting and informative. VCN can promote success and give a sense of community to former military personnel, family members of military personnel, and nonmilitary people who just want to help. The goal is to make Bristol-Myers Squibb an outstanding place for veterans to build a new career and new life here at home.
I designed this logo that can be represented in one color or all four as well as brand guidelines that dictate logo, font and color usage. This logo and guidelines have been use nationally for digital promotions, posters, banners, flyers and wearables.